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Ohio State Signs Record Deal With Nike
January 15, 2016
Ohio State and Nike have extended their partnership for 15 more years in a $252 million deal, which is the largest in all of college sports. According to the Wall Street Journal, part of the deal breakdown includes $112 million in product and $103 million in cash. Prior to Ohio State striking this deal, Texas’ $250 million deal with Nike in November was the richest deal. Michigan’s $169 million deal with Nike in July also was the richest at the time.
"We were deserving in this deal to be No. 1 in the country," athletic director Gene Smith told the Cleveland Plain Dealer. "There are a number of criteria in that partnership where we demonstrated that we performed extremely well, and so we feel that's where we should be."